Let It Be Known

Get a Glimpse: 17 powerful facts our industry’s business of promotional products and its effective results.

1. One in 10 consumers owns between one and 10 promotional products.
2. Once every week, 53% of these people use a promotional product.
3. Six in 10 of them keep these promotional products for up to two years.
4. Only one in five people will throw away an unwanted promotional product.
5. With nearly six thousand impressions, bags generate more impressions than any other promotional product in Canada.
6. Thirty-one percent of consumers in Canada own a promotional bag.
7. Promotional Products are a desired form of advertising: 48% of consumers would like to receive promotional products more often.
8. Consumers hang on to promotional products for an average of 6.6 months – longer than any coupon, newspaper ad, or commercial.
9. 69% of consumers would pick up a promotional product if they deemed it useful – key word “Useful”.
10. 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years – now that is longevity.
11. 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, 55% have at least one in their bedroom – They are everywhere you want to be.
12. 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
13. The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
14. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
15. Logoed mugs in particular are more effective advertising than radio and television spots; 57% of people were able to recall the advertiser on a mug, versus 32% of radio and 28% of T.V.
16. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44% – great addition to your existing campaign.
17. Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone – a thank you gift can go a long way.